As a group, we sat down and came out with an idea for our film.
The genre of this film is romantic comedy, and it is set in 2010. The film focuses on a young man in his early 20s, who dates three different women simultaneously. These girls are unaware of the fact that they are all seeing the same man, and the film follows how he gets away with dating all of them. Eventually, two of the girls meet and its later worked out what he is doing. The girls get together and work out how to take the revenge, with them finally confronting him.
The target audience for this film we decided would be be females aged between 15-23 years of age. They enjoy watching romances, yet they also watch films to be entertained. They are either students or women with quite low powered jobs, and are likely to watch the films in the evening after a long day at work. They are unlikely to see the film in the cinema, preferring to watch it on DVD in the comfort of their own home.
Although as a group we felt that we had chosen a suitable target audience, we wanted to make sure that our target audience was in fact interested in our film. We therefore created a small questionnaire and asked 10 males and 10 females between the ages of 16-18 some questions to help us determine whether or not we were in fact aiming our film at the right audience. These were our results:
As you can see, 90% of women would be highly interested in our film, whereas only a mere 30% of men wouldn't. This shows that we did in fact choose the right target audience for our film.
Below is a presentation that I created which is a summary of what our film will feature.