Tuesday, 8 December 2009


Alfie, similar to John Tucker Must Die, is also about a man, this time in his late twenties, who lives in Manhattan and works as a limousine driver. He too lives a hedonistic lifestyle "meeting, romancing, and seducing women" as a hobby.

As the trailer opens, you can immediately see the different audience that Alfie is targetting. First of all, the music is a laid back sort of jazz which is completely different to the more upbeat and technologically advanced track played in the opening of John Tucker. It also shows Alfie, a working man travelling alone in a city, and not at an American High School. This immediately suggests that the target audience is much older, probably women aged between 20 and 35 years of age. Also shown in the beginning seconds of the trailer are clips of Manhattan and its skyline. This immediately sets the scene that it is based in America. However, Jude Law, the character who plays Alfie, is an English -born actor. By casting a British actor to appear in this American film it is clear that it is going to be released internationally, therefore intending to appeal to a much wider audience.

There is a much clearer message that runs throughout this film, and as a viewer, I picked it up much more quickly then I did with John Tucker, which I feel is purely just a film for entertainment value. 'Alfie' possesses much more serious issues, for example the cancer scare that Alfie has during the film. He teaches the audience not to be so shallow and to enjoy every day as if it were your last.

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