Colour Filtering

Colour Filtering/Colour Popping

In our third lesson, we learnt about ‘colour popping’. This is where we select a certain colour and make the rest of the colours black and white. This is a good tool for when you want to highlight a certain part of the image, so that if that is the only part that is in colour, the viewer’s attention will be drawn to that section.

In this example, I have chosen to leave the hand in colour and the make the rest of the image black and white. This draws the viewer’s attention to the hand that is stealing from the girl, which is also the theme of this poster.

I have also made the text in colour so that this and the hand both make the viewer completely aware of what the poster is advertising.